Prototypes of race and gender: The invisibility of Black women

Research on racial and gender stereotyping typically focuses on the role of one of these social categories at a time rather than race/gender combinations. We suggest that the relative non-prototypicality of Black women’s race and gender results in their “invisibility” relative to White women and to Black and White men ( Fryberg and Townsend, 2008 and Purdie-Vaughns and Eibach, 2008). Two studies address whether Black women go “unnoticed” and their voices “unheard,” by examining memory for Black women’s faces and speech contributions. We found that photos of Black women were least likely to be recognized (Study 1), and statements said by a Black woman in a group discussion were least likely to be correctly attributed (Study 2) compared to Black men and White women and White men. The importance and implications of invisibility as a unique form of discrimination are discussed.