کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
140038 162665 2014 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
What drives successful social networking services? A comparative analysis of user acceptance of Facebook and Twitter
ترجمه فارسی عنوان
چه چیزی باعث موفق خدمات شبکه های اجتماعی میشود ؟ تجزیه و تحلیل مقایسه ای از پذیرش کاربر از فیس بوک و توییتر
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی روانشناسی روانشناسی اجتماعی
چکیده انگلیسی


• Motivational factors for using social networking services (SNSs) are identified.
• An extended the technology acceptance model is developed to predict Facebook and Twitter adoption.
• User acceptance of Facebook and Twitter are found to be affected by different motivational factors.

This study identifies perceived mobility, security, connectedness, system and service quality, usefulness, attitude, and flow experience as key motivational factors for using social networking services (SNSs), and develops a theoretical model that explicates the process in which users adopt Facebook and Twitter by integrating these factors with the technology acceptance model (TAM). While results of structural equation modeling (SEM) on the collected data (N = 2,214) verified the validity and reliability of the research model, Facebook and Twitter users were found to emphasize different motivational factors when deciding to use SNSs. The implications of notable findings and directions for future studies are discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: The Social Science Journal - Volume 51, Issue 4, December 2014, Pages 534–544
نویسندگان
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