Keywords: مدیریت نام تجاری; Social media; Branding; Brand management; Future of brands;
مقالات ISI ترجمه شده مدیریت نام تجاری
Keywords: مدیریت نام تجاری; Brand logos; Brand management; Aesthetics; Commitment; Brand extensions; Firm performance;
Keywords: مدیریت نام تجاری; Brand identity; Self-identity; Brand management; Consumer–brand relationship
Keywords: مدیریت نام تجاری; Branding building; Brand management; Industrial marketing
مقالات ISI مدیریت نام تجاری (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
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در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: مدیریت نام تجاری; Social media; Consumer brand marketing; Engagement; Metrics; Penetration; Brand management;
Keywords: مدیریت نام تجاری; Brand importance; Brand equity; Brand management; Social network analysis; Semantic analysis; Words co-occurrence network;
Keywords: مدیریت نام تجاری; Social media; Customer orientation; Facebook; Netnography; Brand management;
Keywords: مدیریت نام تجاری; Perceived brand innovativeness; Flagship product; Brand image; Typicality; Innovation management; Brand management;
Keywords: مدیریت نام تجاری; Customer brand identification; Brand identity; Brand attractiveness; Brand prestige; Brand distinctiveness; Brand social benefits; Brand management; Airline;
Keywords: مدیریت نام تجاری; Brand management; Brand orientation; Retail brand orientation; Strategic orientations; Partial least squares path modeling;
Keywords: مدیریت نام تجاری; Private label; Retailing; Diapers; Quality perceptions; Pricing; Brand management;
Keywords: مدیریت نام تجاری; Brand associations; Brand strength; Multiple regression analysis; Fuzzy-set qualitative comparative analysis; Brand management;
Keywords: مدیریت نام تجاری; Brand management; Global branding; Brand benefits; International positioning; Markov Chain Monte Carlo;
Keywords: مدیریت نام تجاری; Celebrity endorsement; Brand recall; Brand management; Advertising effectiveness
Keywords: مدیریت نام تجاری; Brand extensions; Spillover effects; Brand management; Brand schema; Brand associations
Keywords: مدیریت نام تجاری; Brand management; Intangible capital; Capabilities; Brand manager; SEM
Keywords: مدیریت نام تجاری; Athlete; Brand management; Brand image; Conceptual model
Keywords: مدیریت نام تجاری; Brand; Branding; Brand management; Internet; Democratization; Stakeholder; Social capital;
Keywords: مدیریت نام تجاری; competency; brand management; brand identity; curriculum development
Keywords: مدیریت نام تجاری; Social media; Self-presentation; Brand management; Personal brand; Marketing; Communication
Keywords: مدیریت نام تجاری; Online customer reviews; Choice-based conjoint experiment; Brand management; Pricing; Willingness to pay
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Keywords: مدیریت نام تجاری; Market performance metrics; Key performance metrics; Key performance indicators; Market research; Mindset metrics; Brand equity; Brand management
Strategic brand management: Archetypes for managing brands through paradoxes
Keywords: مدیریت نام تجاری; Brand management; Value creation; Paradoxes; Efficiency; Legitimacy; Flexibility
Consumer–brand relationship quality: When and how it helps brand extensions
Keywords: مدیریت نام تجاری; Brand management; Brand relationship quality; Brand extension; Consumer judgment
Strategic Brand Management based on Sustainable-oriented View: An Evaluation in Turkish Home Appliance Industry
Keywords: مدیریت نام تجاری; sustainable; sustainability; brand image; brand management; Turkish home appliance industry;
Managing Brands in the Social Media Environment
Keywords: مدیریت نام تجاری; Social media; Brand management; Brand stories
Fashion marketing of luxury brands: Recent research issues and contributions
Keywords: مدیریت نام تجاری; Brand; Brand management; Consumer behavior; Counterfeiting; Fashion; Luxury; Status; Value
Defending the markers of masculinity: Consumer resistance to brand gender-bending
Keywords: مدیریت نام تجاری; Brand management; Brand communities; Gender; Masculinity; Self/brand connection; Identity; Consumer behavior
Organizational dynamics and complexities of corporate brand building—A practice perspective
Keywords: مدیریت نام تجاری; Corporate brands; Strategy-as-practice; Practice-theory; Brand management; Strategic; Change
Framing ambush marketing as a legal issue: An Olympic perspective
Keywords: مدیریت نام تجاری; Ambush marketing; Legislation; Trademarks; Brand management; Olympic Games; Olympic marketing; Vancouver Winter Olympic Games
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets
Keywords: مدیریت نام تجاری; Store image; Store brand equity; Price; Brand management; Hypermarket
The uninvited brand
Keywords: مدیریت نام تجاری; Branding; Brand management; Social media; Web 2.0; Co-creation
Developing a framework to improve retail category management through category captain arrangements
Keywords: مدیریت نام تجاری; Category management; Brand management; Category captain; Antitrust; Inter-brand competition; Retail efficiency
Does brand meaning exist in similarity or singularity?
Keywords: مدیریت نام تجاری; Branding; Mutual knowledge; Brand meaning; Marketing communications; Brand management
Towards an identity-based brand equity model
Keywords: مدیریت نام تجاری; Brand management; Brand equity; Brand strength; Identity; Image
Bayesian approach to assess consumers’ brand selection process and identification of brand attributes in a service context
Keywords: مدیریت نام تجاری; Brand management; Consumer behavior; Cognition; Service industry; Bayesian approach
When consumers love their brands: Exploring the concept and its dimensions
Keywords: مدیریت نام تجاری; Love; Brand–consumer relationship; Brand management; Cultural differences
The Impact of Brand Delisting on Store Switching and Brand Switching Intentions
Keywords: مدیریت نام تجاری; Retailing; Brand management; Brand equity; Category management; Store loyalty; Brand loyalty; Retail power; Private labels
Industrial global brand leadership: A capabilities view
Keywords: مدیریت نام تجاری; Brands; Brand management; Capabilities; International; Case studies
Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
Keywords: مدیریت نام تجاری; Supply chain management; Pricing; Brand management; Channel competition; Comparative statics
Modeling the selection of fast-food franchises among Japanese consumers
Keywords: مدیریت نام تجاری; Brand categorization; Brand choice; Fast-food industry; Quick service restaurants; Brand management; Japan;