Keywords: جهت گیری بازار; Market orientation; Firm performance; Business cycle; Industry sector; Configuration
مقالات ISI جهت گیری بازار (ترجمه نشده)
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Keywords: جهت گیری بازار; Market Intelligence Implementation Process (MIIP); Market orientation; Disaggregation; Moderated mediation; Centralization; International experience
Keywords: جهت گیری بازار; Stakeholder orientation (SO); Higher education; Market orientation; Public universities; University stakeholdersOrientación a los stakeholders; Educación superior; Orientación al mercado; Universidades públicas; Stakeholders de las universidades
Keywords: جهت گیری بازار; Ambidexterity; Exploration; Exploitation; Market orientation
Market orientation and SNS adoption for marketing purposes in hospitality microenterprises
Keywords: جهت گیری بازار; Social network sites; Market orientation; UTAUT; Intention to use; Microenterprises;
Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)
Keywords: جهت گیری بازار; SMEs; Performance; Market orientation; Network capability; Entrepreneurial orientation;
Market orientation for sustainable performance and the inverted-U moderation of firm size: Evidence from the Greek shipping industry
Keywords: جهت گیری بازار; Sustainability; Market orientation; Firm size; Shipping; Firm efficiency; Inverted-U moderation;
Unfolding the ambidextrous effects of proactive and responsive market orientation
Keywords: جهت گیری بازار; Market orientation; Ambidexterity; Resource scarcity; Polynomial regression analysis;
Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry
Keywords: جهت گیری بازار; Branding; Innovation; Internationalization; Market orientation; Organizational learning; High technology service industry;
Market orientation and business performance in MNC foreign subsidiaries- Moderating effects of integration and responsiveness
Keywords: جهت گیری بازار; Market orientation; Integration; Local responsiveness; Performance; Subsidiaries; MNC;
Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument
Keywords: جهت گیری بازار; Market orientation; Business performance; Innovation; Crisis; Services
Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam
Keywords: جهت گیری بازار; Market orientation; Emerging markets; Asia; Vietnam
The moderating role of managerial ties in market orientation and innovation: An Asian perspective
Keywords: جهت گیری بازار; Market orientation; Innovation; Business ties; Political ties; Asia
Extending the use of market orientation: Transforming a charity into a business
Keywords: جهت گیری بازار; Market orientation; Charities; Case study; Discourse transformation; Non profit; Not for profit
Corporate responsibility for sustainable development: a review and conceptual comparison of market- and stakeholder-oriented strategies
Keywords: جهت گیری بازار; Sustainability; Sustainable development; Corporate responsibility; Strategy; Market orientation; Stakeholder orientation; Strong sustainability
Listen to the market: Do its complexity and signals make companies more innovative?
Keywords: جهت گیری بازار; Radical and incremental generation and adoption of innovations; Market orientation; Environmental complexity
Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
Keywords: جهت گیری بازار; Research methodology; Bias; Equivalence; Subsistence markets; Emerging markets; Market orientation
Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy
Keywords: جهت گیری بازار; Entrepreneurial orientation; Market orientation; Social network ties; Business network ties; Developing economy
Further comment on “market orientation”
Keywords: جهت گیری بازار; Market orientation; Managerial strategy beliefs; Market intelligence usage; C-OAR-SE theory
Market orientation and communication methods in international strategic alliances
Keywords: جهت گیری بازار; International strategic alliance; Market orientation; Communication method
The differing effects of technology on inside vs. outside sales forces to facilitate enhanced customer orientation and interfunctional coordination
Keywords: جهت گیری بازار; Organizational sales force; Market orientation; Sales force structure; eLearning
Antecedents and consequences of strategic price management: An analysis in the New Zealand industrial service context
Keywords: جهت گیری بازار; Strategy; Market orientation; Price management; Industrial services; New Zealand
The role of a firm's strategic orientation dimensions in determining market orientation
Keywords: جهت گیری بازار; Market orientation; Aggressiveness; Marketing formalization; Future orientation; Risk proclivity
Role of quality management capabilities in developing market-based organisational learning capabilities: Case study evidence from four Indian business process outsourcing firms
Keywords: جهت گیری بازار; Quality management capabilities; Market orientation; India; Market-based organizational learning capabilities; Business-to-business marketing
The role of service innovation in the market orientation—new service performance linkage
Keywords: جهت گیری بازار; Market orientation; Service innovation; New service performance
The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis
Keywords: جهت گیری بازار; Market orientation; Technological opportunism; Mediation; Moderation; E-business adoption; Firm performance
Total quality management, market orientation and hotel performance: The moderating effects of external environmental factors
Keywords: جهت گیری بازار; Total quality management; Market orientation; Hotel performance; External environmental factors; Structural Equation Model
The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetry
Keywords: جهت گیری بازار; Marketing subunit; Marketing function; Influence; Power asymmetry; Market orientation
Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption
Keywords: جهت گیری بازار; Rural tourism; Market orientation; Scale; Validation; Hierarchical segmentation
The Effect of Market Orientation on Relationship Commitment and Relationship Effectiveness of Port Logistics Firms
Keywords: جهت گیری بازار; Port Logistics Firms; Market Orientation; Commitment; Relationship Effectiveness
Researching market orientation and business performance
Keywords: جهت گیری بازار; Market orientation; Business performance; Marketing concept; Sense-making
How managerial attitudes toward the natural environment affect market orientation and innovation
Keywords: جهت گیری بازار; Natural environment; Market orientation; Innovativeness
Market orientation in the context of SMEs: A conceptual framework
Keywords: جهت گیری بازار; Market orientation; SME performance; Small business strategy; Small business marketing
Technological turbulence, supplier market orientation, and buyer satisfaction
Keywords: جهت گیری بازار; Relationship quality; Market orientation; Firm performance; Technological turbulence
The effects of market orientation on subsidiary performance: Empirical evidence from MNCs in Turkey
Keywords: جهت گیری بازار; Market orientation; Global marketing; Emerging markets
Familiness and market orientation: A stakeholder approach
Keywords: جهت گیری بازار; Familiness; Market orientation; Stakeholder theory; Resource-based view
A survey of market orientation research (1995–2008)
Keywords: جهت گیری بازار; Market orientation; Application; Classification; Strategic management; Performance
The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms
Keywords: جهت گیری بازار; Market orientation; Relational capabilities; Business performance; Russia; Industrial markets
Reducing distributor opportunism in the export market: Effects of monitoring mechanisms, norm-based information exchange, and market orientation
Keywords: جهت گیری بازار; Opportunism; Process control; Output control; Market orientation; Norm-based information exchange
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
Keywords: جهت گیری بازار; Market orientation; New product performance; Product quality; Innovation speed; Order of market entry
What do managers’ survey responses mean and what affects them? The case of market orientation and firm performance
Keywords: جهت گیری بازار; Management surveys; Sensemaking; Causal models; Market orientation; Firm performance; Market environment
Winning through innovation and marketing: Lessons from Australia and Vietnam
Keywords: جهت گیری بازار; Innovation; Marketing; Entrepreneurial orientation; Capabilities; Market orientation
Linking market orientation to international market selection and international performance
Keywords: جهت گیری بازار; China; Hierarchical binary logistic regression analysis; International market selection; International performance; Market orientation; Resource-based view; Structure equation modeling
The effect of corruption distance and market orientation on the ownership choice of MNEs: Evidence from China
Keywords: جهت گیری بازار; Corruption distance; Market orientation; Ownership choice; MNEs; China
Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability
Keywords: جهت گیری بازار; e-Marketing; Marketing capabilities; Customer linking; Market orientation; Information technology
Ownership, strategic orientation and internationalization in emerging markets
Keywords: جهت گیری بازار; Internationalization; Ownership concentration; CEO ownership; Strategic orientation; Entrepreneurial orientation; Market orientation
Paving the way for “distinguished marketing”
Keywords: جهت گیری بازار; Marketing discipline; Marketing science; Knowledge generation; Market orientation; Marketing organization
Performance expectations of small firms considering radical product innovation
Keywords: جهت گیری بازار; Performance expectations; Small firms; Radical product innovation; Market orientation; Entrepreneurial orientation
How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation
Keywords: جهت گیری بازار; Managerial ties; Market orientation; Competitive advantage; Institutional advantage; Emerging economy
Building and leveraging information in dynamic environments: The role of IT infrastructure flexibility as enabler of organizational responsiveness and competitive advantage
Keywords: جهت گیری بازار; IT infrastructure; Information capabilities; Flexibility; Market orientation; Competitive advantage